FreeWheel is bringing in-flight advertising campaign attribution optimization across traditional television, OTT and digital video via a partnership with Data Plus Math. \u201cWhen we work with FreeWheel, we\u2019re really measuring FreeWheel\u2019s inventory,\u201d says John Hoctor, Co-Founder & CEO of Data Plus Math.<\/p>\n
What Data Plus Math brings to Comcast\u2019s FreeWheel is \u201ca fast, automated and low-cost attribution provider,\u201d Hoctor adds in this Beet.TV interview at the recent FreeWheel NOWFRONT event in Manhattan.<\/p>\n
Data Plus Math<\/a> helps ad buyers and sellers tie ad exposures to business outcomes by matching anonymized viewing data with external data. By connecting the two, advertisers can look across platforms, networks, programs, creative iterations, audiences to determine \u201chow much credit they should get in driving those business outcomes.\u201d<\/p>\n Business outcomes, or KPI\u2019s, typical consist of offline and online commercial traffic and website visits.<\/p>\n \u201cWe help them understand at a macro level, is this media working. But then more granular, what parts of it are working hardest? Where should I be investing more money in order to generate these outcomes?\u201d says Hoctor.<\/p>\n According to a FreeWheel news release<\/a>, Data Plus Math can deliver attribution measurement within days to weeks from the start of a campaign depending on its scope and then provide continuous updates through the remainder of the campaign schedule.<\/p>\n Hoctor attributes the rise of attribution in no small way to \u201csome of the digital giants\u201d that are helping drive advertiser demand. \u201cTelevision is a huge part of their budget, and wouldn\u2019t it be great to understand what parts of TV are working harder?\u201d<\/p>\n This video is part of Beet.TV\u2019s coverage of The FreeWheel NOWFRONT<\/a>: Media Reimagined. For more coverage from the series, please visit this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" FreeWheel is bringing in-flight advertising campaign attribution optimization across traditional television, OTT and digital video via a partnership with Data Plus Math. \u201cWhen we work with FreeWheel, we\u2019re really measuring FreeWheel\u2019s inventory,\u201d says John Hoctor, Co-Founder & CEO of Data Plus Math. What Data Plus Math brings to Comcast\u2019s FreeWheel is \u201ca fast, automated and […]<\/p>\n","protected":false},"author":17,"featured_media":59419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7879],"tags":[5296,5267,6911,7734],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/59417"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=59417"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/59417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/59419"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=59417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=59417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=59417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}