Amid the growing complexity of advanced television, FreeWheel\u2019s clients have two elemental desires. One is for FreeWheel to explain to buyers in the U.S. and Europe what\u2019s available and what\u2019s possible, the other is accessing more demand from advertisers.<\/p>\n
\u201cYou sit across all of it and see it all and are close to the technology because you\u2019re building the technology. Help us sort of translate that over to the buy side,\u201d is how FreeWheel GM Dave Clark explains the first part.<\/p>\n
\u201cThe second big shift we\u2019ve seen in our business is a growing number of our publisher clients are now asking us to bring demand to the table, because providing world class software to manage their monetization is not enough\u201d Clark, who is General Manager, FreeWheel, A Comcast Company, adds in this Beet.TV interview at the recent FreeWheel NOWFRONT<\/a> event in Manhattan.<\/p>\n Not that long ago, the company\u2019s clients were quite content with FreeWheel<\/a> being a technology provider. \u201cBut now there are other software players in the ecosystem who are trying to disrupt the ecosystem by bringing demand to the table, so they\u2019re asking us to do the same.\u201d<\/p>\n Clark says a key differentiator for the new FreeWheel Media is that it has designed solutions, business rules and swim lanes \u201ctogether with our publishers, so it\u2019s complementary to their business and can enhance their business, which is really important to them.\u201d<\/p>\n The backdrop against which the TV industry is trying to harmonize and unify targeting, measurement and attribution is the reality that media buyers know how easy these things can be done on digital platforms, according to Clark.<\/p>\n FreeWheel\u2019s intended takeaway for attendees of its NOWFRONT event is that while \u201cthere\u2019s a lot of complexity in doing this, but we\u2019re working hard at it. Here\u2019s where we are, therefore here\u2019s what you can buy today, here\u2019s what we need to solve next and please work with us on that.\u201d<\/p>\n This video is part of Beet.TV\u2019s coverage of The FreeWheel NOWFRONT<\/a>: Media Reimagined. For more coverage from the series, please visit this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Amid the growing complexity of advanced television, FreeWheel\u2019s clients have two elemental desires. One is for FreeWheel to explain to buyers in the U.S. and Europe what\u2019s available and what\u2019s possible, the other is accessing more demand from advertisers. \u201cYou sit across all of it and see it all and are close to the technology […]<\/p>\n","protected":false},"author":17,"featured_media":59553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7879],"tags":[7171,7877,7878],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/59450"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=59450"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/59450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/59553"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=59450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=59450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=59450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}