Having to innovate and \u201cre-innovate\u201d is nothing new at FreeWheel, which Diane Yu helped to create in 2007 after leaving Google\/DoubleClick. But even the CTO herself is rather amazed at the company\u2019s evolution to a platform serving both buyers and sellers.<\/p>\n
\u201cThinking back 12 years ago, I wouldn\u2019t imagine that we\u2019re doing the FreeWheel NOWFRONT<\/a>,\u201d Yu says of the company\u2019s recent event, at which it raised the public curtain on FreeWheel Media. In this Beet.TV interview, she also talks about the need for gender diversity in the workplace, or \u201cbalance for better.\u201d<\/p>\n Having started as a technology company serving publishers, \u201cIt\u2019s very exciting, moving to the buy-side,\u201d Yu says. \u201cFreeWheel can as a platform provide the end-to-end solution from marketers and agencies all the way to the sell side. Which is pretty exciting if you think about it, the dramatic change.\u201d<\/p>\n The company\u2019s evolution requires broadening its view of the industry and, more to the point, the view of the buy-side.<\/p>\n \u201cWe have to think from a marketer and agency lens because they have a very different need,\u201d Yu<\/a> says. \u201cAs a platform, to enable that we need to reinvent and that\u2019s basically what my team is working on. Reinvent our platform to be able to see through the marketer\u2019s lens.\u201d<\/p>\n What\u2019s much easier to recognize are the benefits to be gained by having a diverse workforce, according to Yu.<\/p>\n \u201cI\u2019m actually a big believer in balance for the better,\u201d she explains, referring to the #BalanceforBetter<\/a> theme of the 2019 International Womens Day. \u201cSo we have to provide the better balance for any organization to thrive. We started since day one of FreeWheel. We have a foundation where we believe we have to bring the diversity…have the female technologists as well as the male technologists together to build a platform for the better.<\/p>\n \u201cAs we continue on that mode we will be able to be very successful, be a strong organization, with a strong culture where everyone with all different backgrounds are welcome here. Which is a great culture to be in.\u201d<\/p>\n This video is part of Beet.TV\u2019s coverage of The FreeWheel NOWFRONT<\/a>: Media Reimagined. For more coverage from the series, please visit this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Having to innovate and \u201cre-innovate\u201d is nothing new at FreeWheel, which Diane Yu helped to create in 2007 after leaving Google\/DoubleClick. But even the CTO herself is rather amazed at the company\u2019s evolution to a platform serving both buyers and sellers. \u201cThinking back 12 years ago, I wouldn\u2019t imagine that we\u2019re doing the FreeWheel NOWFRONT,\u201d […]<\/p>\n","protected":false},"author":17,"featured_media":59461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7879],"tags":[6094,7877,7878],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/59459"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=59459"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/59459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/59461"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=59459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=59459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=59459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}