As Tru Optik enhances its OTT Household Graph with audience data from the Oracle Data Cloud, it\u2019s expanded its management ranks with the additions of Richard Kosinski as EVP of Sales and Jonathan Bokor in the role of Chief Privacy and Business Affairs Officer.<\/p>\n
Kosinksi\u2019s<\/a> digital background spans such media companies as Forbes, Yahoo!, Westwood One, Quantcast and Receptiv, while Bokor<\/a> hails from Publicis Media, where he was SVP of Precision Video. The hires are a sign that Tru Optik is \u201clistening to what the market needs and bringing on the right people,\u201d Kosinksi explains in this interview with Beet.TV.<\/p>\n Tru Optik<\/a> services content producers, broadcasters and publishers, and agencies and marketers with what it calls its \u201ccore asset,\u201d the OTT Household Graph representing 75 million homes. \u201cWe today have mapped, via direct measurement over eighty percent of all connected TV households,\u201d says Kosinski.<\/p>\n On the targeting side, Tru Optik helps agencies and marketers use precise targeting of segments \u201cthat they\u2019re very familiar with\u201d and can access via their DSP\u2019s with inventory available through its partnership with SpotX.<\/p>\n For measurement, the company provides transparency in connected-TV households in real time, according to Kosinski. It can determine reach against an audience, frequency of those audiences and in-target reach against them.<\/p>\n Some 92 million U.S. households have a smart TV, which Tru Optik uses as the \u201canchor\u201d of its graph. Given the proliferation of other viewing devices, the company is able to aggregate \u201call of these different and disparate signals\u201d into one common, household number. It provides other solutions based on the individual devices as well.<\/p>\n Tru Optik is the first connected-TV DMP to utilize the Oracle Data Cloud in an integrated audience solution, as MediaPost reports<\/a>.<\/p>\n