With nothing but more streaming competitors on the horizon, DISH Media\u2019s Sling TV is nonetheless buoyed by consumer behavior. \u201cThe Sling TV audience basically consists of cord nevers and cord cutters. And that is only going to grow going forward. I think the consumer behavior stats that we see are most compelling for us,\u201d says DISH Media SVP Kevin Arrix.<\/p>\n
One of Sling\u2019s key selling points is enabling live television to be delivered by IP. \u201cBeing able to bring live television to a programmatic environment and bring it to buyers who can transact in real time is really unique and really exciting,\u201d Arrix says in this Beet.TV interview at the recent MediaMath Connect All Fronts industry conference in Manhattan.<\/p>\n
\u201cAnd I think that\u2019s a beacon of what\u2019s to come down the road for anybody in the live TV OTT space as well as CTV.\u201d<\/p>\n
At Sling, programmatic is \u201ca significant portion of our overall revenue. It\u2019s a really unique way for buyers to come in and get live television advertising in real time,\u201d Arrix<\/a> adds.<\/p>\n What powers the combination of programmatic with real time transactions is the ability to leverage Sling\u2019s viewer data. \u201cBy leveraging our data, you can deliver very unique targeting and probably more importantly, you can deliver reporting on the back end that ties into ROI and ties in to attribution and takes measurement to the next level.\u201d<\/p>\n