Just shy of its sixth anniversary, Tru Optik has reached \u201can inflection point for us\u201d with a $10 million venture round whose participants include TransUnion, with which Tru Optik will partner on data and privacy, says CEO Andre Swanston.<\/p>\n

The funding round<\/a> for the provider of over-the-top targeting, measurement and privacy management was led by Mithera Capital and also included Connecticut Innovations, Arab Angel Fund and Progress Ventures.<\/p>\n

\u201cWe\u2019ve been very deliberate and frugal in terms of how we raise capital,\u201d Swanston says in this Beet.TV interview at the company\u2019s fifth annual InFronts<\/a> event. \u201cWe accomplished a lot with relatively a very small amount of money. To be able to have the success that we\u2019ve had and then now have a much larger cash infusion is really substantial for us.\u201d<\/p>\n

Tru Optik has doubled in size \u201cin just the last quarter and our revenue is pretty much skyrocketing,\u201d Swanston adds. With regard to the relationship with TransUnion, he cites as main factors as scale and quality of data plus being \u201ctight knit\u201d on data security. As to the latter, \u201cThose are things that TransUnion seemed to care more about than probably anybody that we\u2019ve talked to in the industry. A lot of the diligence process was around privacy policies and data security.\u201d<\/p>\n

Where Swanston sees OTT\/connected TV headed in the next couple of years is \u201cwe\u2019re not even going to call it that anymore. It\u2019s just going to be called TV because it will be the main opportunity to reach consumers across the biggest screen in the household.\u201d<\/p>\n

Tru Optik recently expanded its management ranks with the additions of Richard Kosinski as EVP of Sales and Jonathan Bokor in the role of Chief Privacy and Business Affairs Officer.<\/p>\n

\u201cWe\u2019ve always been blessed with some really talented, experienced people,\u201d says Swanston. Really what we\u2019re doing now is just being able to do that even more increasingly and fill gaps that we had\u201d in such areas as sales and privacy.<\/p>\n

Tru Optik kicked off this year\u2019s InFronts by presenting a timeline of the company\u2019s accomplishments and partnerships in an industry with non-stop announcements from companies announcing all manner of news. \u201cThe funny thing about it that we laugh about internally is everything that anybody has announced in the last six months, Tru Optik announced in 2018, or 2017 or even 2016.\u201d<\/p>\n

One of its more substantial undertakings is the recently announced integration<\/a> with the Oracle Data Cloud, something that Tru Optik began working on in the summer of 2017, according to Swanston.<\/p>\n

This video is part of Beet.TV’s coverage of the Tru Optik InFronts 2019<\/a>, NYC.\u00a0 \u00a0The series is sponsored by Tru Optik\u00a0 For additional videos, please visit this page<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Just shy of its sixth anniversary, Tru Optik has reached \u201can inflection point for us\u201d with a $10 million venture round whose participants include TransUnion, with which Tru Optik will partner on data and privacy, says CEO Andre Swanston. The funding round for the provider of over-the-top targeting, measurement and privacy management was led by […]<\/p>\n","protected":false},"author":17,"featured_media":59842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7928],"tags":[3337,4122,5921,5922,7553,7927],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/59840"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=59840"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/59840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/59842"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=59840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=59840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=59840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}