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{"id":59886,"date":"2019-04-24T08:29:56","date_gmt":"2019-04-24T12:29:56","guid":{"rendered":"https:\/\/www.beet.tv\/?p=59886"},"modified":"2019-04-24T09:21:24","modified_gmt":"2019-04-24T13:21:24","slug":"britepool-dave-j-moore","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2019\/04\/britepool-dave-j-moore.html","title":{"rendered":"David Moore: Publishers Must Unite To Make An Open-Web ID Ecosystem"},"content":{"rendered":"In the face of the digital ad duopoly,\u00a0many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences.<\/p>\n
In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are getting high on Facebook and Google’s unrivalled offering.<\/p>\n