Amid the \u201cbattle that we\u2019re seeing play out right now\u201d among major media companies for streaming video revenue, one thing is certain. It\u2019s hard to monetize video that doesn\u2019t get watched, according to IRIS.TV\u2019s Daniel Harrison.<\/p>\n
\u201cYou\u2019ve got a lot going on, but ultimately each of these companies needs to figure out a strategy that ensures that the video that they\u2019re producing and that they\u2019re delivering is getting watched and that it\u2019s being monetized to build a business,\u201d the company’s CRO says.<\/p>\n
On the publisher side, IRIS.TV<\/a> has a video personalization and programming platform that drives more views and guides content strategy and makes your site. For marketers it\u2019s a marketplace for distributing branded video and sponsored content in-stream alongside editorial video across the company\u2019s publisher clients.<\/p>\n Through integrations across the ecosystem of video players and content management systems, IRIS.TV acts as \u201ca brain in terms of helping to decide what is the best most relevant video that any individual should be seeing at any given period of time,\u201d Harrison says in this Beet.TV interview at the recent Tru Optik InFronts event<\/a>.<\/p>\n The company\u2019s focus is on the \u201ccore video environment\u201d of major news, sports, lifestyle, entertainment media companies. More people watching more video ultimately results in more ad inventory being created.<\/p>\n \u201cAnd if there\u2019s more ad inventory, then it\u2019s also about ensuring that you are highly relevant in terms of the advertising that you show,\u201d says Harrison<\/a>, who joined IRIS.TV a year ago from Oracle Data Cloud. \u201cSo we start to match up the context of the video to the actual context of the ads which solves for both sides of the equation.\u201d<\/p>\n The key has always been about finding \u201cthe right mix of advertising or subscriber based-models\u201d against content, something for which companies like AT&T Disney, Fox and others are spending considerable resources. The end goal for all, according to Harrison, is \u201cto be viable.\u201d<\/p>\n This video is part of Beet.TV\u2019s coverage of the Tru Optik InFronts 2019<\/a>, NYC. The series is sponsored by Tru Optik. For additional videos, please visit this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Amid the \u201cbattle that we\u2019re seeing play out right now\u201d among major media companies for streaming video revenue, one thing is certain. It\u2019s hard to monetize video that doesn\u2019t get watched, according to IRIS.TV\u2019s Daniel Harrison. \u201cYou\u2019ve got a lot going on, but ultimately each of these companies needs to figure out a strategy that […]<\/p>\n","protected":false},"author":17,"featured_media":59964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7928],"tags":[3238,4071,4072,5144,6931,6932,7936],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/59962"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=59962"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/59962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/59964"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=59962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=59962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=59962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}