It’s the mother of all roll-ups.\u00a0Engadget, TechCrunch, HuffPost, AOL, Yahoo, Flurry, Verizon and a host of other media properties, all part of what once was called “Oath” and is now just “Verizon Media”.<\/p>\n
But how do advertisers take advantage of that mega media platform, and what exactly is Verizon Media’s offering?<\/p>\n
In this video interview with Beet.TV, Jeff Lucas, Verizon Media Head of North American Sales & Global Client Solutions, explains: “We’re second to Google in terms of total size, and we are stocked with premium, professionally produced content.<\/p>\n
“What we do is, when we look at the first-party data of our users consuming content, we can see where they’re consuming content along the path to purchase. I think that that’s very unique that others don’t have.”<\/p>\n
Lucas was speaking around Verizon Media’s NewFronts presentation<\/a>, where the outfit was pitching its upcoming content slate to advertisers in a bid to secure upfront ad sales agreements.<\/p>\n