For publishers which want to take advantage of header bidding but which find the main open-source technology too onerous to manage, Rubicon Project thinks it has an answer.<\/p>\n

Discovery Inc., Clearing House, AutoTrader, Southern Cross, Austereo and Domain are amongst the publishers participating in a closed beta of the new Demand Manager. a solution which aims to simplify the Prebid<\/a> header bidder wrapper technology which Rubicon helped create in 2017.<\/p>\n

“(Prebid) was great for a period of time,”\u00a0says Michael Barrett, Rubicon Project president and CEO, in this video interview with Beet.TV\u00a0 Here is the company press release<\/a>.<\/p>\n

“And then (publishers) realized, ‘It’s a lot of heavy lifting. I have to hire engineers. I am sub-optimizing my monetization because I’m lacking tools, and graphics, and UI, and analytics.<\/p>\n

“So, for the last six months, we’ve been building this Prebid as a managed service.”<\/p>\n

Header bidding is the technology which emerged around 2015 allowing publishers to entertain ad inventory bids from multiple demand sources simultaneously, rather than consecutively – a practice which had often seen them miss out on the best offer prices.<\/p>\n

With Demand Manager, Barrett’s theory goes, publishers can worry less about technical integrations, limitations, extracting data and putting it in a spreadsheet to seek insight.<\/p>\n

That is because, whilst Demand Manager is predicated on Prebid, it makes it all accessible through a more friendly user interface.<\/p>\n

For Barrett, it’s a continuation of the open-source ethos which launched Prebid.<\/p>\n

“With open source … (publishers) are no longer faced with having to choose just a vendor or having to make a bet even on a Rubicon Project, (asking themselves), ‘Hey, are those going to be around five years from now? Are they going to be responsive?'”<\/p>\n","protected":false},"excerpt":{"rendered":"

For publishers which want to take advantage of header bidding but which find the main open-source technology too onerous to manage, Rubicon Project thinks it has an answer. Discovery Inc., Clearing House, AutoTrader, Southern Cross, Austereo and Domain are amongst the publishers participating in a closed beta of the new Demand Manager. a solution which […]<\/p>\n","protected":false},"author":15,"featured_media":60312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[1],"tags":[3415,7976],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/60308"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=60308"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/60308\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/60312"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=60308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=60308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=60308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}