Sometimes you have to push the envelope and concentrate on innovating, other times listening to the market is more of a priority. For the fast-growing Innovid, right now it\u2019s time for the latter six years after releasing its first connected-TV product.<\/p>\n

Having helped to create Innovid 11 years ago to transform video experiences on the advertising side, \u201cIt\u2019s finally here if you look at connected television. We see dramatic changes in that environment,\u201d CEO & Co-Founder Zvika Netter says in this interview with Beet.TV. Among other topics, he discusses Innovid\u2019s participation in special sessions<\/a> featuring a roster of industry leaders at the Cannes Lions International Festival of Creativity later this month.<\/p>\n

Citing companies like Netflix, Roku and Amazon, Netter observes, \u201cif you see what they\u2019re doing, they\u2019re basically working on the experience. It\u2019s the selection, it\u2019s the quality of the content, the personalization, how you navigate. Companies are trading in the billions just because they pay attention to the user and optimizing their experience.\u201d<\/p>\n

What Innovid is about is \u201cexactly that for advertising,\u201d Netter adds. \u201cHow do we create the technology and the process and structure to create a better balance between advertising and content?\u201d<\/p>\n

If done correctly, this balancing act produces winners in the form of viewers, publishers and advertisers. \u201cWe work with all three contingencies. We\u2019re in a great spot in the middle and we\u2019re growing very fast.\u201d<\/p>\n

Earlier this year, Innovid secured $30 million in funding<\/a> from Goldman Sachs to help expand its global footprint, and the company recently hired 60 more people. \u201cWe built a three-year plan to keep expanding the company both from a product offering but also geographically,\u201d including in Japan, Spain and soon Germany.<\/p>\n

\u201cConnected TV is everywhere physically in the world. There are similar needs on that front,\u201d Netter says.<\/p>\n

\u201cIt finally has enough scale for them to care about it to have a conversation and see what the industry really needs,\u201d Netter says of connected-TV. \u201cIt\u2019s not just about us pushing the great next feature to buy something from your TV to your phone. It\u2019s actually listening to CMO\u2019s and publishers and understand what do they need, what do they care about these days and addressing that.\u201d<\/p>\n

This video is part of the Beet.TV preview series titled \u201cThe Road to Cannes.\u201d The series is sponsored by 4INFO<\/a>. Please visit this page<\/a> for additional segments.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Sometimes you have to push the envelope and concentrate on innovating, other times listening to the market is more of a priority. For the fast-growing Innovid, right now it\u2019s time for the latter six years after releasing its first connected-TV product. Having helped to create Innovid 11 years ago to transform video experiences on the […]<\/p>\n","protected":false},"author":17,"featured_media":60733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7977],"tags":[3167,5335,3627,5977,7993],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/60731"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=60731"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/60731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/60733"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=60731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=60731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=60731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}