Extreme Reach\u2019s creative management platform AdBridge was originally intended to help creative \u201cmove at the same speed as media\u201d for advertisers. Now it\u2019s being extended to simplify distribution for media sellers.<\/p>\n

\u201cWhat we\u2019ve discovered and what some of our receiving partners have come to us with is their issues have gotten more complicated. They have multiple outlets now,\u201d says Extreme Reach CEO Tim Conley.<\/p>\n

\u201cThey know that we get them the assets with the right quality and the right data ready to go. They\u2019ve asked how to help make these assets available to other platforms\u201d like OTT, mobile and set-top VOD, Conley adds in this interview with Beet.TV.<\/p>\n

Buyers and sellers building their own systems for handling ads has created redundancies among brands, agencies, programmers and multichannel video programming distributors, as Broadcasting & Cable reports<\/a>. Handing creative off to multiple systems can result in missed opportunities to monetize the right content with the right ads.<\/p>\n

For buyers, AdBridge enables them to access more detailed locations, Conley<\/a> explains. \u201cRather than getting something to the traditional broadcaster and letting them figure out how it gets to the other platforms, from their media buy they can actually decide I\u2019m going to set-top VOD for this, I\u2019m going to the mobile application or the in-app application directly. So our buy side customers and partners have control over that.\u201d<\/p>\n

Sell-side users of AdBridge will include traditional broadcasters, \u201cnewer media folks\u201d and MVPD\u2019s that are ad-supported.<\/p>\n

\u201cWhat we\u2019re trying to do is help our customers move these things at the speed of media. I buy media but I don\u2019t necessarily have an asset to put in that media right away. So all of a sudden it takes days or weeks to get that asset in.\u201d<\/p>\n

Extreme Reach<\/a> also knows the talent and rights information around a particular creative asset to be able to say \u201cit can be used in this environment but it can\u2019t be used in that environment,\u201d says Conley.<\/p>\n","protected":false},"excerpt":{"rendered":"

Extreme Reach\u2019s creative management platform AdBridge was originally intended to help creative \u201cmove at the same speed as media\u201d for advertisers. Now it\u2019s being extended to simplify distribution for media sellers. \u201cWhat we\u2019ve discovered and what some of our receiving partners have come to us with is their issues have gotten more complicated. They have […]<\/p>\n","protected":false},"author":17,"featured_media":60797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[1],"tags":[3594,7898,8002],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/60795"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=60795"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/60795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/60797"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=60795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=60795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=60795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}