Put 200 of the world\u2019s leading senior marketing decision makers in a room and what do you get? An agenda for the future of the craft.<\/p>\n

But, maybe also, a playbook for making a better world.<\/p>\n

A group called the CMO Growth Council was formed<\/a> back in 2018 to share best practice amongst chief marketing officers. More than 200 of them gathered<\/a> in Orlando in November to debate. And 250 of them are meeting again during this week’s Cannes Lions.<\/p>\n

In this video interview with Beet.TV, CMO Growth Council chair Marc Pritchard, who is P&G\u2019s chief brand officer, lays out three priorities through which brands can be “a force for good and a force for growth in the world”…<\/p>\n

\n
• Equality and inclusion<\/strong>: “If we could get more equality … we could really lift boats in terms of creating growth. Our core priority is expanding SeeHer<\/a> to get accurate representation of women and girls (in advertising), and expanding Free the Bid<\/a> so we get representation behind the camera.”<\/li>\n
• Environmental sustainability<\/strong>: “We just launched #BrandsForGood<\/a>, a group of companies coming together to be able to use brands to be able to promote sustainable lifestyles, sustainable behaviors, and sustainable solutions.”<\/li>\n
• Responsible media:<\/strong> “We’ll be announcing the Global Alliance for Responsible Media<\/a> so we can assure that we can have an internet, an online, that is free of hate, full of civility and safety for both consumers and for brands.<\/li>\n<\/ul>\n

  You are watching Beet.TV coverage of the CMO Growth Council Summit in Cannes.\u00a0 This series is presented by Teads.\u00a0\u00a0 For more videos form our series, visit this page<\/a>.\u00a0\u00a0 Please find all our coverage from Cannes 2019, right here<\/a>.\u00a0\u00a0 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

  Put 200 of the world\u2019s leading senior marketing decision makers in a room and what do you get? An agenda for the future of the craft. But, maybe also, a playbook for making a better world. A group called the CMO Growth Council was formed back in 2018 to share best practice amongst chief marketing […]<\/p>\n","protected":false},"author":14,"featured_media":60886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8018,8019],"tags":[],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/60943"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=60943"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/60943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/60886"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=60943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=60943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=60943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}