When shovelware has taken over, stop digging.<\/p>\n

Over the last few years of media evolution, many brands have moved in to new formats by simply re-using their old creative.<\/p>\n

That doesn’t cut it, says Jim Daily, Teads president, in this video interview with Beet.TV.<\/p>\n

The executive’s company is\u00a0best known as the company which brought you out-stream, the video advertising format which serves auto-playing video advertising between text paragraphs in news stories.<\/p>\n

But Teads also launched<\/a>\u00a0Teads Studio<\/a>, a software suite built on\u00a0Teads\u2019 acquisition of Brainient<\/a>, which allows ad agencies to create richer and more interactive ad experiences using the same raw campaign materials.<\/p>\n

“The mobile video ecosystem has been a bit broken, frankly, since it’s inception,” Daily says.<\/p>\n

“And it’s been broken because people have been taking standard 15 and 30 second television assets and distributing them to a mobile audience.<\/p>\n

“The anticipation of the consumer of getting more of a personalized, intimate experience on their mobile phone, is much higher than on television.”<\/p>\n

Daily thinks the ad industry is overdue a lurch back to creativity.<\/p>\n

“Over the last six or seven years, there’s been a huge increase in programmatic activity across our industry,” he says. “There’s been a huge increase in terms of data-driven marketing across our industry.<\/p>\n

“But somewhere in there, we lost a bit of feel for the consumer and engaging the consumer with sensational creative. We can deliver really strong, unique, creative experiences to the consumer.”<\/p>\n

If similar chatter at this year’s Cannes Lions ad industry gathering is anything to go by, it may actually come to pass.<\/p>\n

You are watching Beet.TV coverage of the CMO Growth Council Summit in Cannes.\u00a0 This series is presented by Teads.\u00a0\u00a0 For more videos form our series, visit this page<\/a>.\u00a0\u00a0 Please find all our coverage from Cannes 2019, right here<\/a>.\u00a0\u00a0 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

When shovelware has taken over, stop digging. Over the last few years of media evolution, many brands have moved in to new formats by simply re-using their old creative. That doesn’t cut it, says Jim Daily, Teads president, in this video interview with Beet.TV. The executive’s company is\u00a0best known as the company which brought you […]<\/p>\n","protected":false},"author":15,"featured_media":60997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8018,8019],"tags":[3851,4196],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/60982"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=60982"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/60982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/60997"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=60982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=60982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=60982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}