Most viewers have never heard of it, but it is one of the biggest TV production houses in the world – and now Fremantle Media is also becoming an ad sales vehicle.<\/p>\n

Fremantle, owned by the RTL Group of Europe, produces hit entertainment franchises like\u00a0American Idol<\/em>,\u00a0Britain’s Got Talent<\/em> and\u00a0The X-Factor<\/em>.<\/p>\n

Mostly, of course, those shows are sold to TV networks around the world. But Fremantle is also taking advantage of all the opportunities to monetize its own assets.<\/p>\n

“We do about 29 billion views every year on YouTube. We have direct (ad) sales rights,” says Sam Glynne, Fremantle global VP of branded entertainment, in this video interview with Beet.TV.<\/p>\n

“All our shows have got sponsors integrated into the shows. We do between 300 and 400 sponsorship integrations every year.<\/p>\n

“So the next step would obviously be extend that relationship to our brands and offer them a place on our YouTube network.”<\/p>\n

Glynne says Fremantle works with RTL AdConnect<\/a>, the media sales arm run by its parent, to sell its content.<\/p>\n

She acknowledges that buying ads within Fremantle video requires buyers thinking a little outside oft he typical programmatic box, calling her offering ” a new tool to play with”.<\/p>\n

But Glynne says Fremantle content is family-focused and brand-safe.<\/p>\n

This segment is part of a series titled The New Global Marketplace for Premium Video, produced at Cannes Lions and sponsored by RTL AdConnect.\u00a0 For more videos from the series, please visit this page<\/a>.\u00a0\u00a0 For all of Beet.TV\u2019s coverage of Cannes Lions 2019, please visit this page<\/a>.\u00a0 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Most viewers have never heard of it, but it is one of the biggest TV production houses in the world – and now Fremantle Media is also becoming an ad sales vehicle. Fremantle, owned by the RTL Group of Europe, produces hit entertainment franchises like\u00a0American Idol,\u00a0Britain’s Got Talent and\u00a0The X-Factor. Mostly, of course, those shows […]<\/p>\n","protected":false},"author":15,"featured_media":61116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8029,8018],"tags":[8038,8039],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/61113"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=61113"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/61113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/61116"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=61113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=61113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=61113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}