The technology is in place, now ad agencies need to use it to better approach the opportunities afforded by advanced TV ad targeting.<\/p>\n
Fortunately, many ad agencies are now putting together the pieces involving audience data sets and software tools, according to Philip Smolin.<\/p>\n
“We’re seeing a number of agencies that are on the leading edge of that evolution,” says Amobee’s chief strategy officer in this video interview with Beet.TV. “And I think generally we’re seeing it play out in three somewhat discreet phases:<\/p>\n
Amobee is a media management software provider helping in the yse of data for planning, transacting, measuring and analyzing ads across TV, digital and social.<\/p>\n
This video is part of a series from the\u00a0Beet Retreat in the City, \u201cWe\u2019re Going Local!\u201d<\/a> hosted by GroupM Worldwide and sponsored by Amobee, Comcast Spotlight, TVSquared and WideOrbit. Please visit this page<\/a> for additional segments.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The technology is in place, now ad agencies need to use it to better approach the opportunities afforded by advanced TV ad targeting. Fortunately, many ad agencies are now putting together the pieces involving audience data sets and software tools, according to Philip Smolin. “We’re seeing a number of agencies that are on the leading […]<\/p>\n","protected":false},"author":15,"featured_media":61794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8070],"tags":[7448,8032],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/61791"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=61791"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/61791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/61794"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=61791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=61791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=61791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}