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{"id":62156,"date":"2019-09-11T07:34:09","date_gmt":"2019-09-11T11:34:09","guid":{"rendered":"https:\/\/www.beet.tv\/?p=62156"},"modified":"2019-09-11T08:03:12","modified_gmt":"2019-09-11T12:03:12","slug":"605-ben-tatta","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2019\/09\/605-ben-tatta.html","title":{"rendered":"Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta"},"content":{"rendered":"The TV ad measurement company formed by two ex Cablevision executives is being enlisted<\/a> by Discovery Inc. to provide advertisers with outcome attribution for TV ads seen by 40 million households.<\/p>\nDiscovery, whose portfolio includes Discovery Channel, HGTV, Food Network and TLC, will work with 605<\/a>, which provides aggregate set-top box and automatic content recognition (ACR) from<\/a> 30 million devices across 12 million households.<\/p>\nWith that added to Discovery’s own dataset, the combined footprint is “the largest ever utilized for a TV attribution study”, 605 says. It will be offered as Discovery Engage, what Discovery calls “a state-of-the-art data management and analytics platform for targeting, optimization and measurement beyond age and gender”.<\/p>\n