NBCUniversal parent Comcast acquired FreeWheel in 2014, but that affiliation doesn’t appear to have affect FreeWheel’s ability to strike deals with other broadcasters.<\/p>\n
In a deal announced today, Discovery Inc, which already was a FreeWheel customer, says it will now take on FreeWheel’s “unified decisioning platform to enable holistic advertising management for Discovery\u2019s full roster of cable networks”.<\/p>\n
Discovery wants advertisers to be able to reach viewers across:<\/p>\n
“Measurement of addressable (TV) had been limited to the addressable campaigns (alone),” FreeWheel’s data platform GM Claudio Marcus, in this video interview with Beet.TV.<\/p>\n
“What’s new here is the ability to combine the addressable exposures with the linear exposures, perhaps with digital video exposures.<\/p>\n
“Let’s say that we already knew that a household that was in our target had already been reached enough times with linear – well, then I wouldn’t necessarily want to target them with an addressable expression, because the CPM on an addressable impression is much higher.”<\/p>\n
This video is part of a series of interviews conducted during Advertising Week New York, 2019.\u00a0 This series is co-production of Beet.TV and Advertising Week.\u00a0 \u00a0The series is sponsored by Roundel, a Target company.\u00a0 Please see more videos from Advertising Week\u00a0right here<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" NBCUniversal parent Comcast acquired FreeWheel in 2014, but that affiliation doesn’t appear to have affect FreeWheel’s ability to strike deals with other broadcasters. In a deal announced today, Discovery Inc, which already was a FreeWheel customer, says it will now take on FreeWheel’s “unified decisioning platform to enable holistic advertising management for Discovery\u2019s full roster […]<\/p>\n","protected":false},"author":15,"featured_media":62619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8108],"tags":[5267,7100],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/62568"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=62568"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/62568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/62619"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=62568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=62568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=62568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}