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{"id":63655,"date":"2019-11-12T16:31:23","date_gmt":"2019-11-12T21:31:23","guid":{"rendered":"https:\/\/www.beet.tv\/?p=63655"},"modified":"2019-11-12T16:31:23","modified_gmt":"2019-11-12T21:31:23","slug":"behind-planet-v-amobees-jamboretz-on-powering-itvs-vod-ad-sales","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2019\/11\/behind-planet-v-amobees-jamboretz-on-powering-itvs-vod-ad-sales.html","title":{"rendered":"Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales"},"content":{"rendered":"The existing partnership<\/a> through which TV ad-tech vendor Amobee powers VOD ad distribution for UK broadcaster ITV is being turned in to named “platform” of sorts.<\/p>\nThe UK\u2019s biggest commercial broadcaster, ITV announced<\/a> “Planet V” at ITV Palooza, a celebrity-filled, advertiser-facing event in the mould of the US TV upfronts showcases, in London on Tuesday.<\/p>\n<\/p>\n
Planet V, powered by Amobee<\/a>, enables buying, optimization and monitoring of ads bought on ITV Hub<\/a>, the multi-platform app through which viewers can watch catch-up and live ITV shows.<\/p>\nAdvertisers can use ITV’s own data on 30 million registered ITV Hub users or bring their own data.<\/p>\n
\u201c(ITV) realized that, technologically, they were going to be relying upon third party vendors,” said Ryan Jamboretz, Amobee chief development officer, in this video interview with Beet.TV back in June<\/a>. “It was important for them to actually take some ownership and control. We are working with them very closely to develop what will be their stack.”<\/p>\n