A new year, a new decade may have only just begun but, for some, minds are already turning to the key point in the US TV ad sales calendar.<\/p>\n
Upfronts season peaks in May, when video and TV content owners showcase their upcoming repertoire in a bid to secure advance ad buyers from brands and their media agencies.<\/p>\n
In this Consumer Electronics Show (CES) video interview with Beet.TV, Jay Prasad, chief strategy officer<\/a> at LiveRamp’s TV division, talks about what is different about 2020’s upfronts season and what the industry is still lacking.<\/p>\n “Coming out of CES, it’s already basically going to be upfront season,” says Prasad, whose appointment to LiveRamp was announced<\/a> at CES. “The Beet Retreat<\/a> (an executive event in San Juan, Puerto Rico, in February) is basically the last respite before the next crazy months of the upfront starts.”<\/p>\n LiveRamp Welcomes Industry Leader Jay Prasad to the LiveRamp TV Team<\/a><\/p><\/blockquote>\n