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{"id":64518,"date":"2020-01-22T07:50:42","date_gmt":"2020-01-22T12:50:42","guid":{"rendered":"https:\/\/www.beet.tv\/?p=64518"},"modified":"2020-01-22T07:50:42","modified_gmt":"2020-01-22T12:50:42","slug":"new-dawn-for-tv-upfronts-amobees-smolin","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/01\/new-dawn-for-tv-upfronts-amobees-smolin.html","title":{"rendered":"New Dawn For TV Upfronts: Amobee’s Smolin"},"content":{"rendered":"LAS VEGAS — The upfronts, the annual season in which US premium content owners tout their upcoming roster of programming in a bid to win advance ad bookings, is around the corner.<\/p>\n
But, this time, things could look a little different. So says the strategy chief of an ad-tech firm aiming to help the industry buy and sell better across four screens.<\/p>\n
“How both the buy and the sell side are looking at the TV upfronts within 2020, which are going to begin sooner than people realise, is very, very different,” says Amobee’s Philip Smolin<\/a>.<\/p>\n“The ability to package and sell their media the way their customers want to buy it, on an audience basis, and to be able to do that as converged packaging across all devices is fundamentally the next step for the industry.”<\/p>\n