Deprecated: Return type of WP_Theme::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php on line 554
Deprecated: Return type of WP_Theme::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php on line 595
Deprecated: Return type of WP_Theme::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php on line 535
Deprecated: Return type of WP_Theme::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php on line 544
Deprecated: Return type of WP_REST_Request::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-request.php on line 960
Deprecated: Return type of WP_REST_Request::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-request.php on line 980
Deprecated: Return type of WP_REST_Request::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-request.php on line 992
Deprecated: Return type of WP_REST_Request::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-request.php on line 1003
Deprecated: Return type of WP_Block_List::current() should either be compatible with Iterator::current(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 151
Deprecated: Return type of WP_Block_List::next() should either be compatible with Iterator::next(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 175
Deprecated: Return type of WP_Block_List::key() should either be compatible with Iterator::key(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 164
Deprecated: Return type of WP_Block_List::valid() should either be compatible with Iterator::valid(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 186
Deprecated: Return type of WP_Block_List::rewind() should either be compatible with Iterator::rewind(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 138
Deprecated: Return type of WP_Block_List::offsetExists($index) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 75
Deprecated: Return type of WP_Block_List::offsetGet($index) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 89
Deprecated: Return type of WP_Block_List::offsetSet($index, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 110
Deprecated: Return type of WP_Block_List::offsetUnset($index) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 127
Deprecated: Return type of WP_Block_List::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 199
Deprecated: DateTime::__construct(): Passing null to parameter #1 ($datetime) of type string is deprecated in /home/superbeet/dev.beet.tv/wp-includes/script-loader.php on line 333
Deprecated: trim(): Passing null to parameter #1 ($string) of type string is deprecated in /home/superbeet/dev.beet.tv/wp-includes/class-wp.php on line 173
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
{"id":64799,"date":"2020-02-09T12:29:24","date_gmt":"2020-02-09T17:29:24","guid":{"rendered":"https:\/\/www.beet.tv\/?p=64799"},"modified":"2020-02-09T23:00:41","modified_gmt":"2020-02-10T04:00:41","slug":"overcoming-concern-on-viewer-data-sharing-605s-horner","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/02\/overcoming-concern-on-viewer-data-sharing-605s-horner.html","title":{"rendered":"Overcoming Concern On Viewer Data Sharing: 605’s Horner"},"content":{"rendered":"SAN JUAN, PR — These days, most broadcasters are busy offering their advertising customers new ways to use their platform data to better target audiences.<\/p>\n
But what about advertisers who want to do the same\u00a0<\/em>across the\u00a0whole<\/em> TV and video landscape?<\/p>\nThat need has become priority #1 in the new TV industry, as a raft of new initiatives and consortia launch to harmonize, pool and smooth the path to unified audience data and broader footprint scale.<\/p>\n
in this video interview with Beet.TV, Caroline Horner, SVP of product management at 605<\/a>, a technology company helping advertisers use data to better target TV ads, explains the blocker and the opportunity.<\/p>\n“Each MVPD doesn’t have a full look on a consumer,” she says. “Each digital (publisher) doesn’t have a full look at what all the television assets that people view. So it’s really important for folks to contribute all of their data together to form these partnerships.”<\/p>\n
Horner says two concerns have held broadcast and video platforms back from pooling audience data:<\/p>\n
\n- Straight-up consumer privacy issues.<\/li>\n
- Uncertainty over the exposure of their data in an open marketplace.<\/li>\n<\/ol>\n
But Horner says: “There are now many different ways of solving for privacy and for obfuscating any contribution from a single data source when you have a collaboration.<\/p>\n
“This idea of grabbing on the data, holding onto it and not putting it into the pot to improve television advertising is sort of antiquated at this point. You might as well make money from it. When everything’s together, then you can understand how your data will not be seen and worked against you.”<\/p>\n
605 provides aggregate set-top box and automatic content recognition (ACR) from 21 million households. It combines viewing data from<\/p>\n
\n- Charter Communications\u2019 Spectrum cable subscribers.<\/li>\n
- Inscape, the company taking actual viewing data from Vizio TVs using automatic content recognition (ACR)<\/li>\n<\/ul>\n
“What we’re doing at 605 is creating an environment so the various constituents can actually define the permissions that are being associated with their data,” Horner adds.<\/p>\n
“Contribute your data, but you still decide on how it’s used, you decide on the level of obfuscation, you decide on how it collaborate, how it is commingled with other datasets.”<\/p>\n
Horner was interviewed by TV[R]EV co-founder Alan Wolk at Beet Retreat San Juan 2020, where she was a participant.<\/em><\/p>\nThis video was produced\u00a0 at the Beet Retreat San Juan 2020 sponsored by 605, DISH Media, NBCU, Roundel & Tubi.\u00a0 \u00a0For more videos from the series, please visit this landing page<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"SAN JUAN, PR — These days, most broadcasters are busy offering their advertising customers new ways to use their platform data to better target audiences. But what about advertisers who want to do the same\u00a0across the\u00a0whole TV and video landscape? That need has become priority #1 in the new TV industry, as a raft of […]<\/p>\n","protected":false},"author":15,"featured_media":64835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8235],"tags":[5883,7959],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/64799"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=64799"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/64799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/64835"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=64799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=64799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=64799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}