SAN JUAN, PR — It turns out that many of the advanced software practices being applied to the advanced TV landscape in order to better target and understand advertising deployments can also be useful in a media world without pictures.<\/p>\n
In this video interview with Beet.TV, Tru Optik CEO and co-founder Andre Swanston says his company has branched out from just over-the-top TV, to also offer the same functionality for smart speakers.<\/p>\n
“Even though all the sexiness is there across over-the-top and connected TV … we saw the same things happening with streaming audio, with the proliferation of smart speakers<\/p>\n
“The same technological challenges that the industry was struggling with in terms of doing audience-based advertising across connected TV, they were also having with all these smart speakers.<\/p>\n
“And so we saw it was an opportunity for us to go in to and tie that – that data was tied to our household graph. Streaming audio is something that we projected being maybe 1% or 2% of our revenue for 2019 and being more than 12%. so that’s how fast it grew.”<\/p>\n
Tru Optik<\/a> is a data management platform which facilitates The Stamford, CT-based company\u2019s solutions include:<\/p>\n
\nidentity resolution and data management for the streaming media ecosystem<\/p>\n\n