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{"id":65297,"date":"2020-03-06T16:00:56","date_gmt":"2020-03-06T21:00:56","guid":{"rendered":"https:\/\/www.beet.tv\/?p=65297"},"modified":"2020-03-10T18:46:58","modified_gmt":"2020-03-10T22:46:58","slug":"after-the-binge-avod-can-shine-tubis-rotblat","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/03\/after-the-binge-avod-can-shine-tubis-rotblat.html","title":{"rendered":"After The Binge, AVOD Can Shine: Tubi&#8217;s Rotblat"},"content":{"rendered":"<p>SAN JUAN, PR &#8212; After a couple of years of subscription video-on-demand boom (SVOD), a new model is emerging to capitalize on rumored &#8220;subscription fatigue&#8221;.<\/p>\n<p>Advertiser-supported VOD (AVOD) is bringing ad support back on the agenda, even as the rise of pay-for video services brought many to conclude that the era of ad-funding was over.<\/p>\n<p>Amongst the AVOD contenders are Peacock, Xumo, Pluto TV and Tubi.<\/p>\n<p>In this video interview with Beet.TV, <a href=\"http:\/\/www.tubi.tv\">Tubi<\/a> chief revenue officer Mark Rotblat says AVoD has an attractive complementary place alongside SVoD.<\/p>\n<p>&#8220;There&#8217;s a lot of room,&#8221; he says. &#8220;Most of our viewers are Netflix subscribers, I think somewhere around 60%. They typically carry maybe another subscription that they bounce around.<\/p>\n<p>&#8220;Maybe they are subscribing to HBO, and then Game of Thrones is over and they move on and then, &#8216;Oh, we&#8217;re going to Showtime&#8217;. And they binge something else. And we are the comfort blanket for everything else.&#8221;<\/p>\n<p>Tubi carries a library of over 20,000 titles. Amongst recently-disclosed <a href=\"https:\/\/www.beet.tv\/2020\/02\/tubis-rotblat-confident-in-avod-services-catalog.html\">December stats<\/a>:<\/p>\n<ul>\n<li>25 million monthly active users (up from 20 million in June).<\/li>\n<li>163 million hours viewed in the month (160% year-on-year).<\/li>\n<\/ul>\n<p>Whilst the big SVoD services are currently spending big money on titles to entice subscribers, Rotblat says Tubi has a different agenda.<\/p>\n<p>&#8220;We think we&#8217;re playing a different game,&#8221; he says. &#8220;We&#8217;re not throwing out money, 500 million for Friends. We are there finding the things that are going to keep people engaged.<\/p>\n<p>&#8220;We think that&#8217;s the most important metric, is total viewing time. It&#8217;s about having them find something new, something they love every time they come to the service.&#8221;<\/p>\n<p>So, what of Tubi&#8217;s ad model? Running just four to six minutes of ads per hour, Tubi may carry more ads than SVoD services, but it compares incredibly well, from a viewer perspective, against traditional TV.<\/p>\n<p>Still, despite being happy with his current line-up, Rotblat thinks AVoD services will likely acquire SVoD&#8217;s shows at some point in the future.<\/p>\n<p>&#8220;I think you&#8217;re going to see some things from some of these services that start to end up on services like Tubi,&#8221; he reckons. &#8220;There&#8217;s libraries that will be under-monetized by staying within the walls of the services that they were initially produced for.&#8221;<\/p>\n<p><em>The panel was led by Beet.TV editorial and strategy director Jon Watts.<\/em><\/p>\n<p><em>This video was produced\u00a0 at the Beet Retreat San Juan 2020 sponsored by 605, DISH Media, NBCU, Roundel &amp; Tubi.\u00a0 For more videos from the series, <a href=\"https:\/\/www.beet.tv\/category\/beet-retreat-san-juan-2020-w-605-dish-media-nbcu-roundel-tube\">please visit this landing page<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SAN JUAN, PR &#8212; After a couple of years of subscription video-on-demand boom (SVOD), a new model is emerging to capitalize on rumored &#8220;subscription fatigue&#8221;. Advertiser-supported VOD (AVOD) is bringing ad support back on the agenda, even as the rise of pay-for video services brought many to conclude that the era of ad-funding was over. 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