threatens millions of lives<\/a> globally, with many health systems expected to be over-whelmed, if they aren’t already.<\/p>\nIn business, the virus is already threatening a catastrophic effect. The closure of theaters and cinemas will cause large revenue dents. Share prices are plummetting.<\/p>\n
But Norman thinks companies should be concerned with more than finances.<\/p>\n
“If we fight to only minimise their losses, the consequential loss in other parts of their business, and eventually to the underlying the asset they hold, will be catastrophic,” he says, urging businesses to “think about … the less-served in our communities”.<\/p>\n
“This really should be the communications business’ golden moment,” Norman adds.<\/p>\n
Norman was interviewed remotely at home via the BeetCam powered by Zoom.<\/em><\/p>\n<\/p>\n","protected":false},"excerpt":{"rendered":"
VIA BEETCAM — People can learn a lot from a crisis. And we can also learn a lot about businesses. In this video interview with Beet.TV, Rob Norman, senior advisor to GroupM, the world’s largest media agency, says the coronavirus pandemic will allow us to assess brands against their stated goals. “We’ve had any number […]<\/p>\n","protected":false},"author":15,"featured_media":65484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8292],"tags":[5287,2911],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/65477"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=65477"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/65477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/65484"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=65477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=65477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=65477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}