VIA BEETCAM\u2013 As the editor in chief of Digiday and president of Digiday Media, Brian Morrissey is at the forefront of how a media company is adapting to the disruptions caused by the coronavirus pandemic, and overseeing coverage of how industries like advertising are adjusting.<\/p>\n

\u201cThis is a massive story \u2013 it\u2019s touching every single company and industry we cover across three brands,\u201d says Morrissey in a remote interview via BeetCam. Digiday Media owns media and marketing publication Digiday, fashion and beauty publication Glossy and retail industry publication Modern Retail. \u201cThe actual editorial direction isn\u2019t difficult \u2013 we put ourselves at the center of these industries. We connect people with the information they need to do their jobs better, and in a world of massive uncertainty that roles becomes even more important.\u201d<\/p>\n

There\u2019s no shortage of business angles for reporters to explore right now; what\u2019s important for an organization to do is keep up morale as companies continue working remote and some workers are dealing with an external crisis for the first time. \u201cThis situation is unique in a lot of ways, but we\u2019ve been through the post 9\/11, dot com bust and the financial crisis, and some others haven\u2019t. It\u2019s new, and it\u2019s shocking.\u201d<\/p>\n

As companies work to make their ways through the crisis, advertising strategies are up in the air. Some have paused advertising spend all together as they figure out their messaging, Morrissey says, and some categories will be more resilient than others. More important than campaign angles, slogans or \u201chow we\u2019re dealing with coronavirus\u201d emails is the actions companies take.<\/p>\n

\u201cOne of the more interesting aspects is companies need to figure out what they can do to help during this time,\u201d Morrissey says. \u201cThat will stick. Not all the tactical stuff about whether they put on ads.\u201d Companies like LVMH turning over supply chains to hand sanitizer production leave an impression, similar to when Hyundai defer car payments after the 2008 financial crisis.<\/p>\n

\u201cThat\u2019s the kind of stuff that not only will it contribute to solving this problem but it\u2019s actions and it\u2019s not words,\u201d Morrissey says. \u201cA lot of advertising gets caught up in what the right words are when really what\u2019s needed are the right actions. That\u2019s what I\u2019m looking for.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

VIA BEETCAM\u2013 As the editor in chief of Digiday and president of Digiday Media, Brian Morrissey is at the forefront of how a media company is adapting to the disruptions caused by the coronavirus pandemic, and overseeing coverage of how industries like advertising are adjusting. \u201cThis is a massive story \u2013 it\u2019s touching every single […]<\/p>\n","protected":false},"author":21,"featured_media":65584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8292],"tags":[4582,4583],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/65582"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=65582"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/65582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/65584"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=65582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=65582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=65582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}