While the current crisis may provide opportunities to sell, marketers need to be very careful warns\u00a0 Raja Rajamannar<\/a>, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this interview with Beet.TV<\/p>\n

“It’s not the time to sell, it’s a time to serve,” he cautions the industry.\u00a0 Marketers have to make real commitments to the crisis, not superficial ones, he says.<\/p>\n

Rajamannar outlines the approach of Mastercard around its employees well being and workload during the crisis.<\/p>\n

He also spoke about Mastercard’s commitment<\/a> of up to $125 million to the Bill & Melinda Gates Foundation for funding of research for treatment of COVID-19.\u00a0 And explained Mastercard’s commitment to a program that provides lessons to girls in tech.\u00a0\u00a0<\/a><\/p>\n

This is interview was recorded remotely.<\/p>\n

This video is part of a Beet.TV series\u00a0 titled “Audience, in Context,” presented by Xandr.\u00a0 For more videos please visit this page<\/a>.\u00a0 \u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

While the current crisis may provide opportunities to sell, marketers need to be very careful warns\u00a0 Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this interview with Beet.TV “It’s not the time to sell, it’s a time to serve,” he cautions the industry.\u00a0 Marketers have to make real commitments to […]<\/p>\n","protected":false},"author":5,"featured_media":65810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8310],"tags":[],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/65802"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=65802"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/65802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/65810"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=65802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=65802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=65802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}