Comcast’s FreeWheel is releasing a capability<\/a>\u00a0that unifies the way it handles decision making for TV commercials bought both directly through traditional media sales channels and via programmatic technology.<\/p>\n

NBCUniversal, also owned by Comcast, and\u00a0The Trade Desk<\/a>, a large demand-side buying platform, have both signed up to use FreeWheel’s new unified decisioning.<\/p>\n

In a statement from NBCUniversal: “We enable marketers to reach key audiences across all screens with one simple solution powered by our One Platform offering,\u201d said Krishan Bhatia, Executive Vice President, Business Operations & Strategy, NBCUniversal Advertising & Partnerships. \u201cBy incorporating FreeWheel\u2019s unified decisioning into One Platform, we\u2019re now able to combine direct sold and programmatic capabilities into one, making it even easier for clients to access all of our premium video inventory in whatever way works best for their business while allowing us to continue to improve the consumer experience. Since first incorporating this FreeWheel capability into our platform, we\u2019ve seen 170% growth in programmatic video revenue, and we believe there is significantly more growth to come.\u201d<\/p>\n

The solution has been in pilot since April 2019 with A+E<\/a>.<\/p>\n

For an overview of the product and its roadmap, we spoke with Geoff Wolinetz, Head of Sell-Side Revenue at FreeWheel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Comcast’s FreeWheel is releasing a capability\u00a0that unifies the way it handles decision making for TV commercials bought both directly through traditional media sales channels and via programmatic technology. NBCUniversal, also owned by Comcast, and\u00a0The Trade Desk, a large demand-side buying platform, have both signed up to use FreeWheel’s new unified decisioning. In a statement from […]<\/p>\n","protected":false},"author":5,"featured_media":66026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8292],"tags":[5296,5267],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/66013"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=66013"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/66013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/66026"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=66013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=66013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=66013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}