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{"id":66179,"date":"2020-04-28T08:02:23","date_gmt":"2020-04-28T12:02:23","guid":{"rendered":"https:\/\/www.beet.tv\/?p=66179"},"modified":"2020-04-28T22:12:17","modified_gmt":"2020-04-29T02:12:17","slug":"verizon-media-tools-up-for-interactive-future-markman","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/04\/verizon-media-tools-up-for-interactive-future-markman.html","title":{"rendered":"Verizon Media Tools Up For Interactive Future: Markman"},"content":{"rendered":"LOS ANGELES – Its own ad-tech stack was already gargantuan, now Verizon Media is widening the set of tools it offers to third parties.<\/p>\n
In an announcement<\/a>, the company launched new features for publishers via its media platform:<\/p>\n\n- Verizon Media Smartplay Prebid<\/strong>: Helps offer more inventory, for faster auction and for better prices, using prebid open-source software.<\/li>\n
- Ad Data and Ad Analytics<\/strong>: Helping publishers segment data and understand ad performance, plus identify tech issues.<\/li>\n
- Verizon Media Control<\/strong>: For curating content and simulating and syndicating live channels to multiple platforms.<\/li>\n
- Channel Scheduling<\/strong>: For creating virtual live linear streams using VOD library videos.<\/li>\n
- Output Syndication<\/strong>: For publishing video streams to Facebook, Twitter, YouTube, Twitch and, in future, to OTT digital MVPDs.<\/li>\n
- 4K HDR<\/strong>: Video ingest, encoding, and CDN capabilities now supports the higher resolution.<\/li>\n
- Live event dashboard<\/strong>: For event broadcasters to stop, start, trigger and breaks, create clips and tag events of interest.<\/li>\n
- Real-time streaming<\/strong>: In beta, enabling sub-second latency for live events – important<\/a> for sectors like gambling.<\/li>\n<\/ul>\n
Interactive future<\/h2>\n
In this video interview with Beet.TV, Verizon Media chief business officer Iv\u00e1n Markman says consumers are demanding a new type of content experience.<\/p>\n
“One of the areas that we’re seeing is the need and the focus on more interactivity,” he says.<\/p>\n
Verizon recently acquired<\/a> BlueJeans<\/a>, the video conference software provider. Whilst that may look more like an arms race with Zoom and Skype for remote workforce hearts and minds, Markman also frames the idea of video-based interaction in a media context.<\/p>\n“Audiences are a lot more open to these kinds of experiences, and they are adopting it, and making it part of their habits,” he continues. “As much as we’ve seen this massive acceleration, we’ve only begun. Because there’s so much innovation to come into the future.”<\/p>\n