Deprecated: Return type of WP_Theme::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php on line 554

Deprecated: Return type of WP_Theme::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php on line 595

Deprecated: Return type of WP_Theme::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php on line 535

Deprecated: Return type of WP_Theme::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php on line 544

Deprecated: Return type of WP_REST_Request::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-request.php on line 960

Deprecated: Return type of WP_REST_Request::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-request.php on line 980

Deprecated: Return type of WP_REST_Request::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-request.php on line 992

Deprecated: Return type of WP_REST_Request::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-request.php on line 1003

Deprecated: Return type of WP_Block_List::current() should either be compatible with Iterator::current(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 151

Deprecated: Return type of WP_Block_List::next() should either be compatible with Iterator::next(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 175

Deprecated: Return type of WP_Block_List::key() should either be compatible with Iterator::key(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 164

Deprecated: Return type of WP_Block_List::valid() should either be compatible with Iterator::valid(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 186

Deprecated: Return type of WP_Block_List::rewind() should either be compatible with Iterator::rewind(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 138

Deprecated: Return type of WP_Block_List::offsetExists($index) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 75

Deprecated: Return type of WP_Block_List::offsetGet($index) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 89

Deprecated: Return type of WP_Block_List::offsetSet($index, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 110

Deprecated: Return type of WP_Block_List::offsetUnset($index) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 127

Deprecated: Return type of WP_Block_List::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 199

Deprecated: DateTime::__construct(): Passing null to parameter #1 ($datetime) of type string is deprecated in /home/superbeet/dev.beet.tv/wp-includes/script-loader.php on line 333

Deprecated: trim(): Passing null to parameter #1 ($string) of type string is deprecated in /home/superbeet/dev.beet.tv/wp-includes/class-wp.php on line 173

Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667

Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667

Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667

Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667

Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667

Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667

Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667

Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
{"id":66343,"date":"2020-05-06T21:27:45","date_gmt":"2020-05-07T01:27:45","guid":{"rendered":"https:\/\/www.beet.tv\/?p=66343"},"modified":"2020-05-08T08:44:55","modified_gmt":"2020-05-08T12:44:55","slug":"sullivan","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/05\/sullivan.html","title":{"rendered":"Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan"},"content":{"rendered":"

The current crisis\u00a0 is causing the media industry to “rethink what we do.”\u00a0 It is making the TV Upfront less essential versus the time when clients want to negotiate, says Catherine Sullivan<\/a>, Chief Investment Officer of the Omnicom Media Group, NA, in this interview with Beet.TV<\/p>\n

TV marketplace is moving inexorably to an “audience-based” world.\u00a0 \u00a0It’s time to move past the way things have been done for 40 years and look at the way it could be in 12 months, she urges.<\/p>\n

This video is part of a Beet.TV series\u00a0 titled \u201cAudience, in Context,\u201d presented by Xandr.\u00a0 For more videos\u00a0please visit this page<\/a>.\u00a0\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The current crisis\u00a0 is causing the media industry to “rethink what we do.”\u00a0 It is making the TV Upfront less essential versus the time when clients want to negotiate, says Catherine Sullivan, Chief Investment Officer of the Omnicom Media Group, NA, in this interview with Beet.TV TV marketplace is moving inexorably to an “audience-based” world.\u00a0 […]<\/p>\n","protected":false},"author":5,"featured_media":66349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8310],"tags":[5938,7554],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/66343"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=66343"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/66343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/66349"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=66343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=66343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=66343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}