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She calls it “positive provocation” – a strategy of challenging clients.\u00a0 For Wavemaker U.S. CEO Amanda Richman, it seems to be a winning approach for both\u00a0 managing clients and winning new ones, she explains in this interview with Beet.TV<\/p>\n

The GroupM agency recently landed the Novo Nordisk Danish pharmaceutical giant with a reported<\/a> annual media spend of $400 million.<\/p>\n

Richman talks about managing the agency virtually and how this has lead to increased productivity.\u00a0 \u00a0“Remote work is bringing us closer,” she says.<\/p>\n","protected":false},"excerpt":{"rendered":"

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