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{"id":66711,"date":"2020-06-07T18:16:34","date_gmt":"2020-06-07T22:16:34","guid":{"rendered":"https:\/\/www.beet.tv\/?p=66711"},"modified":"2020-06-07T18:16:34","modified_gmt":"2020-06-07T22:16:34","slug":"dont-avoid-news-semantics-can-help-publicis-cohen","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/06\/dont-avoid-news-semantics-can-help-publicis-cohen.html","title":{"rendered":"Don’t Avoid News, Semantics Can Help: Publicis’ Cohen"},"content":{"rendered":"At the start of the COVID-19 pandemic, many brands started running away from advertising in news publications, or using brand safety tools’ keyword blocking features to dodge coronavirus-related inventory.<\/p>\n
But one of the world’s largest ad agency groups is now the latest to say they don’t need to skirt news.<\/p>\n
In this video interview with Beet.TV,\u00a0Yale Cohen<\/a>, EVP of digital investment and standards at Publicis Groupe’s PMX, the Publicis Media Exchange, says keyword lists are crude, news inventory is effective and new semantic analysis tools can make it even more so.<\/p>\n‘Don’t avoid news’<\/h2>\n