When the world is on fire, how can corporate America help citizens douse the flames?<\/p>\n
In 2020, the nation is living through a virus pandemic and racial tension. Marketers had already been challenged to respond to the former, now they are also contending with the latter.<\/p>\n
So, how should brands best behave? Using a unique empathy or not at all, says Raja Rajamannar, the chief marketing officer of Mastercard and president of the World Federation of Advertisers, in this video interview with Beet.TV<\/p>\n