Mediaocean, the New York-based firm, best know a software platform to manage linear advertising, has made a major move into the area of audience analytics and planning with the acquisition of Chicago-based 4C Insights.<\/p>\n

The acquisition is for over $150 million in equity and cash. The Wall Street Journal first it\u00a0 reported today<\/a>.<\/p>\n

Update:\u00a0 The Chicago Tribune puts the sale price closer to $200 million.<\/a><\/p>\n

CEO Bill Wise told the Journal: \u201cMediaocean has processed $70 billion of TV year after year\u2014that has been the most consistent part of our business. What we\u2019ve started to see is, there is more and more fragmentation of that $70 billion,\u201d Mr. Wise said. \u201cUsers are consuming quote-unquote TV inventory on many devices.\u201d<\/p>\n

Lance Neuhauser, CEO of 4C, will become president of Mediaocean; 4C founder Alok Choudhary will become chief scientist at Mediaocean, a role he currently holds at 4C, and will also join the firm\u2019s board of directors.<\/p>\n

We interviewed Bill Wise in 2018 about the evolution of the company’s new offerings and road map.\u00a0 We have republished that interview with today’s news.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mediaocean, the New York-based firm, best know a software platform to manage linear advertising, has made a major move into the area of audience analytics and planning with the acquisition of Chicago-based 4C Insights. The acquisition is for over $150 million in equity and cash. The Wall Street Journal first it\u00a0 reported today. Update:\u00a0 The […]<\/p>\n","protected":false},"author":5,"featured_media":67497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8292],"tags":[],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/67480"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=67480"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/67480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/67497"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=67480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=67480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=67480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}