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{"id":67644,"date":"2020-07-27T08:54:53","date_gmt":"2020-07-27T12:54:53","guid":{"rendered":"https:\/\/www.beet.tv\/?p=67644"},"modified":"2020-07-27T09:58:49","modified_gmt":"2020-07-27T13:58:49","slug":"blockgraph-touts-data-control-to-major-players-new-cro-schleider-says","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/07\/blockgraph-touts-data-control-to-major-players-new-cro-schleider-says.html","title":{"rendered":"Blockgraph Touts Data Control To Major Players, New CRO Schleider Says"},"content":{"rendered":"The new chief revenue officer of an industry initiative aimed at helping marketers and publishers share audience data segments without technology intermediaries has issued a call to major data and broadcast partners, as he joins the company.<\/p>\n
Aleck Schleider<\/a> has joined Blockgraph from Amobee, where he was SVP of client and data strategy.\u00a0 The company announced today<\/a>.<\/p>\n“We’re really talking to all the major players out there that are that are all trying to figure out the best way to collectively enable the industry in a collaborative effort where everyone benefits, but everyone has control,” he says to Beet.TV in this video interview.<\/p>\n
“It’s the programmers and broadcasters who are now figuring out ways to make their traditional linear spots become addressable. We’re talking with all the major data partners, syndicated, or CRM companies that are managing first-party data, as well as the measurement companies.”<\/p>\n
Blockchain for ads<\/h2>\n
The initiative was\u00a0launched<\/a>\u00a0in 2017. It uses peer-to-peer technology to let marketers, publishers and distributors match audience segments without sharing consumers\u2019 identifiable information and without any technology intermediaries.<\/p>\nThe idea of applying blockchain technology to advertising industry problems has been circulating for a few years.<\/p>\n