Levy sees opportunities for advertisers to be more efficient with viewer’s time and attention, along with the ability to measure how cross-channel campaigns affect behaviors deeper into the sales funnel.<\/p>\n

“We have a lot more capability to actually see how campaigns are performing, what the attribution looks like on those campaigns and how to optimize them,” he said.<\/p>\n

The collaboration with iSpot comes as advertisers are looking for more sophisticated audience segmentation that goes beyond standard demographics and helps to find consumers whose purchase decisions are more meaningful to TV advertises.<\/p>\n

“The challenge historically was that you’d build your audience dataset, but then you had to go every individual publisher to onboard that data against a viewership dataset like Nielsen, Comscore, Comcast,” Levy said. “We\u2019re now enabling the ability to standardize that process. You only need to onboard the audience once, and we can syndicate that audience seamlessly across planning, execution and measurement.”<\/p>\n","protected":false},"excerpt":{"rendered":"

LOS ANGELES – Advertisers are seeking more flexibility in their marketing campaigns, including the ability to target audiences among multiple media platforms in a cost-effective manner. They also want more insights into how their advertising drives business outcomes like sales, especially with media budgets being squeezed in the pandemic economy. In this environment, audience targeting […]<\/p>\n","protected":false},"author":24,"featured_media":67664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8292],"tags":[5201],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/67651"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=67651"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/67651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/67664"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=67651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=67651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=67651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}