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{"id":67920,"date":"2020-08-18T11:15:13","date_gmt":"2020-08-18T15:15:13","guid":{"rendered":"https:\/\/www.beet.tv\/?p=67920"},"modified":"2020-08-19T07:46:52","modified_gmt":"2020-08-19T11:46:52","slug":"tag-team-signal-ceo-weinstein-gets-best-of-both-in-sale-to-transunion","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/08\/tag-team-signal-ceo-weinstein-gets-best-of-both-in-sale-to-transunion.html","title":{"rendered":"Signal CEO Weinstein Sees ‘Best Of Both’ In Sale To TransUnion"},"content":{"rendered":"

CHICAGO — With its sale l to TransUnion, Signal<\/a> CEO Lisa Weinstein hopes the pair-up can be a “game-changer”.<\/p>\n

In the deal announced<\/a> on Monday, TransUnion said<\/a> it is acquiring the 11-year-old company, which started as BrightTag, to advance its ability to offer consumer data and identity information to marketers.<\/p>\n

Signal’s core offering was tag management<\/a>, a way of managing ad trackers from multiple vendors all together. It has branched out to support first-party audience data for advertisers.<\/p>\n

Deal terms were not disclosed.<\/p>\n

Identity graph<\/h2>\n

“People-based marketing and more personalised marketing approaches and tactics start to really demonstrate the intersection in the synergies between both of our offerings,” Weinstein says in this video interview with Beet.TV.<\/p>\n

“We can start to offer our customers, I think, a really compelling and synergistic approach.”<\/p>\n

“Consumers and the market can be very confident in their ability to leverage that data in compliant ways.”<\/p>\n

\n

Just announced: TransUnion acquires Signal! Learn more in our press release. https:\/\/t.co\/FF9P6VyJbA<\/a> pic.twitter.com\/efjEvPdVAM<\/a><\/p>\n

— Signal (@Signal) August 17, 2020<\/a><\/p><\/blockquote>\n