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{"id":68597,"date":"2020-09-29T20:19:37","date_gmt":"2020-09-30T00:19:37","guid":{"rendered":"https:\/\/www.beet.tv\/?p=68597"},"modified":"2020-09-29T20:19:37","modified_gmt":"2020-09-30T00:19:37","slug":"unifying-in-the-ctv-moment-amobees-bamberger","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/09\/unifying-in-the-ctv-moment-amobees-bamberger.html","title":{"rendered":"Unifying In The CTV Moment: Amobee’s Bamberger"},"content":{"rendered":"Connected TV may be having a “moment” – but the future is about allowing brands to advertise through both connected and linear television.<\/p>\n
That’s according to an ad-tech exec who is trying to give them that capability.<\/p>\n
There’s been a lot of chat in the industry about the growth of CTV of up 50% in COVID time,” says Amobee chief commercial officer Jack Bamberger.<\/p>\n
“But what’s interesting separately is that linear is up actually 10% in the last six months as well.<\/p>\n
“Linear is still very much here to stay. No one’s walking away from broadcast television.”<\/p>\n