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{"id":68643,"date":"2020-09-30T06:19:53","date_gmt":"2020-09-30T10:19:53","guid":{"rendered":"https:\/\/www.beet.tv\/?p=68643"},"modified":"2020-10-07T13:35:27","modified_gmt":"2020-10-07T17:35:27","slug":"disney-hulus-merged-xp-ad-platform-combines-best-of-both-barnes-says","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/09\/disney-hulus-merged-xp-ad-platform-combines-best-of-both-barnes-says.html","title":{"rendered":"Disney & Hulu’s Merged XP Ad Platform Combines Best Of Both, Barnes Says"},"content":{"rendered":"Combine two giant digital ad management platforms, and what do you get?<\/p>\n
A content powerhouse, according to the man bringing them together.<\/p>\n
From October 1, the video ad management platforms at Disney and Hulu combine as a single one called Disney Hulu XP<\/a>, helping ad buyers make one buy across the combined footprint and reduce repeat ad exposure on either platform.<\/p>\nIn this video interview with Beet.TV, Matthew Barnes, Sr. Director, Programmatic Sales & Strategy\u00a0 at The Walt Disney Company, discusses the launch.<\/p>\n