In an era of on-demand consumption, many amateur soothsayers would have you believe that “live TV is dead”.<\/p>\n
Try telling that to the millions who tune in to live televised sport every week.<\/p>\n
Live linear still commands and audience and, so, broadcasters still think they can command advertisers.<\/p>\n
In this video interview with Beet.TV, Dan Donnelly, SVP, Ad Sales Strategy & Sports Brand Partnerships at FOX Sports, talks about what he is offering brands in the new age.<\/p>\n
“People are coming for the sports content,” Donnelly says. “Now, if you interrupt their experience with something that’s not relevant, it’s not going to resonate as well as if you bring something that is authentic and relevant.<\/p>\n
“All of these spaces are basically areas where commercial avoidance has become that consumer behaviour.<\/p>\n
“And so we’re doing a lot of solution providing to brands across the board.”<\/p>\n
Donnelly cites three examples of such campaigns:<\/p>\n