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{"id":69554,"date":"2020-11-12T20:05:09","date_gmt":"2020-11-13T01:05:09","guid":{"rendered":"https:\/\/www.beet.tv\/?p=69554"},"modified":"2020-11-13T11:54:25","modified_gmt":"2020-11-13T16:54:25","slug":"raja-preview","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/11\/raja-preview.html","title":{"rendered":"“The Obsolescence of Marketing Has Begun, Like It Or Not” Raja Rajamannar, in podcast preview"},"content":{"rendered":"In a new data-led marketing world, driven by technology, marketers are being left behind.\u00a0 The obsolescence of marketing has begun, declares Raja Rajamannar<\/a>, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this excerpt from an upcoming podcast on Beet.TV<\/p>\nIt is imperative that marketers understand AI, Augmented Reality and other emerging technologies to remain relevant.\u00a0 Already the role of CMO has eliminated from major companies, he notes.<\/p>\n
<\/a>Much of Rajamannar’s thesis around the crisis in marketing and a way forward is laid out in his forthcoming book:\u00a0