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{"id":69554,"date":"2020-11-12T20:05:09","date_gmt":"2020-11-13T01:05:09","guid":{"rendered":"https:\/\/www.beet.tv\/?p=69554"},"modified":"2020-11-13T11:54:25","modified_gmt":"2020-11-13T16:54:25","slug":"raja-preview","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/11\/raja-preview.html","title":{"rendered":"“The Obsolescence of Marketing Has Begun, Like It Or Not” Raja Rajamannar, in podcast preview"},"content":{"rendered":"

In a new data-led marketing world, driven by technology, marketers are being left behind.\u00a0 The obsolescence of marketing has begun, declares Raja Rajamannar<\/a>, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this excerpt from an upcoming podcast on Beet.TV<\/p>\n

It is imperative that marketers understand AI, Augmented Reality and other emerging technologies to remain relevant.\u00a0 Already the role of CMO has eliminated from major companies, he notes.<\/p>\n

\"Quantum<\/a>Much of Rajamannar’s thesis around the crisis in marketing and a way forward is laid out in his forthcoming book:\u00a0 Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumer<\/a>s. It comes out in February, published by Harper Collins.<\/span><\/p>\n

This video is an except of the next #BeetCast podcast which is a an extended conversation about the “existential threat” to marketing, the impact of the pandemic on brands and how Mastercard has been managing its people through these difficult months.<\/p>\n

Rajamannar serves as president of the the WFA, the World Federation of Advertisers.<\/p>\n

This podcast episode drops this Monday (November 16).\u00a0 \u00a0You can subscribe for free right here<\/a>.<\/p>\n

The #BeetCast is sponsored by Tru Optik, a Transunion company.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a new data-led marketing world, driven by technology, marketers are being left behind.\u00a0 The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this excerpt from an upcoming podcast on Beet.TV It is imperative that marketers understand AI, Augmented Reality and other emerging technologies […]<\/p>\n","protected":false},"author":5,"featured_media":69689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8547],"tags":[5903,6791],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/69554"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=69554"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/69554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/69689"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=69554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=69554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=69554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}