It is the joint venture that promises to make 20 million New Yorkers available to advertisers at the push of a button?<\/p>\n

So, how is New York Interconnect (NYI) – a JV of Altice USA, Charter Communications and Comcast – approaching the growing desire of ad buyers to reach TV viewers across all their screens?<\/p>\n

In this video discussion with VAB CEO Sean Cunningham, NYI chief operating officer Tom Donohue<\/a> explains the approach.<\/p>\n

Rebooting linear<\/h2>\n

NYI integrates multiple TV content platforms under one umbrella. It aims to make 66 million screens in the New York market buyable by advertisers via the JV partners’ services.<\/p>\n

That happens using NYI’s Audience One<\/a>, a platform for enabling the media buys – and, specifically, the TV+<\/a> component.<\/p>\n

“We’re able to inform a linear schedule,” Donohue says. “We’re using data as the basis for the schedule’s creation. And then, on the backend, we’re able to do one-to-one deterministic evaluations of that platform – meaning that we can show the ad exposure matched to the conversion and tell advertisers, ‘Here’s how successful you’ve been’.<\/p>\n

“By doing that, we’re able to even tell them what network daypart programme is better at turning around results for you than others that might’ve been in that schedule so that, going forward, those are data-informed outcomes that then drive the next set of schedules, so that they’re more crafted to exactly what they want.”<\/p>\n

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Audience One is the easy solution to your simple (or complex) media buys. #Advertising<\/a> #Ads<\/a> #AudienceOne<\/a> https:\/\/t.co\/BtfkMJuIia<\/a> pic.twitter.com\/JcalaGEHk7<\/a><\/p>\n

— NewYorkInterconnect (@NYInterconnect) October 27, 2020<\/a><\/p><\/blockquote>\n