MediaPost reports<\/a>.<\/p>\nDrews says it could be used to understand program-level measurement of Netflix consumption or compatible viewing of different streaming services or data on ad loads on YouTube.<\/p>\n
ClearView Metrics is in development. “We are focused right now on a pilot program that we will announce very soon before the end of the year,” Drews says.<\/p>\n
“And the intent is really to truly understand at a granular level, at a definitive level, what is occurring in the home? What media are people exposed to, whether it’s content or advertising, and which devices those exposures occur on?”<\/p>\n","protected":false},"excerpt":{"rendered":"
With so many media measurement solutions in the marketplace, how could there possibly be room for another? Because few of them manage to bring together a consumer’s entire consumption in a unified system, according to Joanna Drews. Drews is the CEO and co-founder of HyphaMetrics, a new measurement solution provider she says will offer a […]<\/p>\n","protected":false},"author":15,"featured_media":69905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8292],"tags":[8567,8568],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/69780"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=69780"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/69780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/69905"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=69780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=69780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=69780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}