In the last couple of years, most of the noise about digital ad targeting has been made at the intersection of two channels – video and mobile.<\/p>\n

But the growth in streaming audio consumption, coupled with the capabilities it affords, is drawing new advertiser interest, reinvigorating an old format.<\/p>\n

In this video interview with Beet.TV, David Wiesenfeld, Tru Optik Chief Strategist, explains how the audio boom is growing louder.<\/p>\n

Return to radio heyday<\/h2>\n

“Streaming audio is kind of returning radio to the living room,” he says. “It’s become kind of a central part of that new, connected home entertainment nexus that includes connected TV, in-home gaming.<\/p>\n

“The number of hours a day people listen to this, now, is two to three hours a day, on average. You’re almost seeing like what we might’ve seen in the 1930s, when the big old radio is at the centre of the living room and everybody crowded around it.<\/p>\n

“Audio is returning to the home, somewhat surprisingly. Almost ironically, it’s thanks to these new, advanced types of digital devices.<\/p>\n

The ad opportunity<\/h2>\n

In the last few years, we have seen the audio ad opportunity emerge around:<\/p>\n

\n
• Music<\/strong>, in ad-supported jukebox services like Spotify.<\/li>\n
• Podcasts<\/strong>, with dynamic ad insertion upgrades in some some platforms.<\/li>\n<\/ul>\n

  Spotify, which operates both, made \u20ac185 million from advertising in Q3 2020 alone.<\/p>\n

  Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers<\/a><\/p><\/blockquote>\n