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{"id":69938,"date":"2020-11-25T07:47:12","date_gmt":"2020-11-25T12:47:12","guid":{"rendered":"https:\/\/www.beet.tv\/?p=69938"},"modified":"2020-12-04T22:03:03","modified_gmt":"2020-12-05T03:03:03","slug":"tv-can-catapult-d2c-brands-comcast-advertisings-rothwell","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/11\/tv-can-catapult-d2c-brands-comcast-advertisings-rothwell.html","title":{"rendered":"TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell"},"content":{"rendered":"TV commercials may often seem like they are full of ads for traditional mainstay brands.<\/p>\n
But TV is now a medium that can drive results even for upstarts, according to a new piece of research.<\/p>\n
The Halo Effect, a report from VAB and Comcast Advertising’s Effectv, examined direct-to-consumer (D2C) and 50 other brands to discover the effectiveness of launching a TV ad campaign.<\/p>\n
In this video interview with Beet.TV, James Rothwell, Comcast Advertising’s\u00a0 VP, Global Agency, Brand & Industry Relations, explains the findings.<\/p>\n