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{"id":70179,"date":"2020-12-07T08:03:03","date_gmt":"2020-12-07T13:03:03","guid":{"rendered":"https:\/\/www.beet.tv\/?p=70179"},"modified":"2020-12-07T08:03:03","modified_gmt":"2020-12-07T13:03:03","slug":"how-retailers-can-benefit-from-sharing-data-liveramps-stratton","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/12\/how-retailers-can-benefit-from-sharing-data-liveramps-stratton.html","title":{"rendered":"How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton"},"content":{"rendered":"SAN FRANCISCO – They may have come to regard their own customer and prospect data as closely-guarded information.<\/p>\n
But retails have plenty to gain from sharing their customer data with other organizations.<\/p>\n
New software allowing that to happen in a way that respects both user privacy and client confidentiality now promises to unlock those benefits.<\/p>\n
Brand benefits<\/h2>\n
In this interview with Beet.TV,\u00a0Alice Stratton, LiveRamp’s global MD for Safe Haven, talks about the development.<\/p>\n
Safe Haven is the suite LiveRamp launched in March to enable secure data sharing between brands and their partners.<\/p>\n
Stratton says three use cases are typically on offer to brands:<\/p>\n
\n- 360-degree insights view<\/strong>: For example, including campaign insights, recommendations, customer journeys, consumer insights and audience recommendations, online and offline trade, product and promotions, price performance.<\/li>\n
- Media activation<\/strong>: Enabling audience refinement, using natural data sharing relationships to create new customer experiences, plus outcome-based optimization in campaign mid-flight.<\/li>\n
- Measurement<\/strong>: Analyzing things like sales uplift, trade impact, touchpoint analysis.<\/li>\n<\/ol>\n