according to Nielsen<\/a>.<\/p>\nFor Kane, however, that is no longer just about a traditional cable TV news feed.<\/p>\n
“We’re no longer in a world where it’s (just about) local linear,” he says.<\/p>\n
“You still have local execution, you still have national execution … but we need to be able to enable it all in a converged manner.”<\/p>\n
Mediaocean, whose roots go back to the 1960s with Donovan Systems, has been aggressive about buying software companies that CEO Bill Wise has described as \u201cmini Mediaoceans\u201d in other markets.<\/p>\n
The company acquired marketing technology firm 4C Insights, whose focus is on audience data, media planning and analytics for streaming video and social networks.<\/p>\n
Other acquisitions include MBS and Symsys to expand into Europe, and PIN Systems and BCC AdSystems to push into the Asia-Pacific region.<\/p>\n","protected":false},"excerpt":{"rendered":"
The COVID-19 pandemic has thrown momentum back toward local media planning and buying that had begun to look like a poor relation to national. So Mediaocean, whose software helps advertisers automate their operations, is launching new tools to bring further efficiencies to what it says is still a highly manual process. In this video interview […]<\/p>\n","protected":false},"author":15,"featured_media":70347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8292],"tags":[5323,8607],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/70185"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=70185"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/70185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/70347"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=70185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=70185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=70185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}