Connected TV ad sales may offer a degree of automation on the sales side and targeting beyond age and gender demographics.<\/p>\n
But that doesn’t mean it isn’t still a relationships business.<\/p>\n
In this video interview with Beet.TV, Roseann Montenes, VP, Precision & Performance Ad Sales, A+E Networks, explains why she is focusing on people.<\/p>\n
In November, Montenes’ A+E joined Crown Media Family Networks, representing Hallmark, in selecting Xandr’s Invest TV suite to help sell national linear inventory.<\/p>\n
She says it helps facilitate relationships between buy and sell side.<\/p>\n
“The way that Invest TV has it set up is that we have direct communication with the actual client or the agency, or whoever’s activating the buy, which is most important to us because we are maintaining that relationship,” Montenes explains.<\/p>\n
“While a client is submitting the buy and activating through it on the actual Invest TV platform, I’m the one that’s having the conversation, my team is the one that’s having the conversation direct with the one that’s activating that campaign from start to finish<\/p>\n
“So it does make it very easy for us to be able to maintain relationships. And like I said, keep that dialogue going because without dialogue comes a failed campaign.”<\/p>\n