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{"id":70562,"date":"2020-12-14T08:00:56","date_gmt":"2020-12-14T13:00:56","guid":{"rendered":"https:\/\/www.beet.tv\/?p=70562"},"modified":"2020-12-19T22:05:40","modified_gmt":"2020-12-20T03:05:40","slug":"dougray-2","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/12\/dougray-2.html","title":{"rendered":"BeetCast Episode 6: “OTT and Addressable Is Now Commanding 50% of Video Ad Investment,” Dentsu’s Doug Ray"},"content":{"rendered":"

It is becoming common for investment in OTT and addressable TV to be 50 percent of total video spend for many major brands, says Doug Ray<\/a>, CEO of Dentsu Media, in this episode of the BeetCast podcast.<\/p>\n

The episode is guest hosted by Joanna O’Connell<\/a>, VP & Principal Analyst at Forrester Research.<\/p>\n

The dramatic transformation in video investment is just part of deep dive into many transformative changes taking place in advertising including the resilience of digital media through the pandemic; outcome based modeling, omni-channel investments, the rise of DTC, privacy\/identity and the maturing of creative optimization solutions.<\/p>\n

This episode of the BeetCast is sponsored by Tru Opik<\/a>, a Transunion company.\u00a0 \u00a0Please visit this page<\/a> to find more episodes of the BeetCast and to subscribe on your preferred podcast service.<\/p>\n","protected":false},"excerpt":{"rendered":"

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