announced a plan to replace its measurement system<\/a> by 2024 with a unified metric for traditional audiences and viewing of digital platforms such as streaming TV. It’s a massive undertaking that requires collaboration among marketing and media industries.<\/p>\n“Working together is only going to make the industry stronger,” Lewis said.<\/p>\n
While she has seen dire predictions about the demise of TV and video advertising, especially as households subscribe to ad-free services like Netflix and Disney+, video content will always find an audience.<\/p>\n
“Video is powerful, because video is content. If consumers weren’t before seeking out content, they’re 100% seeking out content now,” Lewis said. “They’re searching for what they want to watch. Video has evolved\u2026but we just have to buy it and look at it holistically.”<\/p>\n
You are watching “An Open Ecosystem Is Key to Advanced TV Success,” a Beet.TV leadership series presented by Dish Media. For more videos, please visit this page.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Television advertising is undergoing a period of significant upheaval as viewers watch their favorite programming on a broader range of devices, including smartphones and TVs connected directly to the internet. Because video is everywhere, advertisers are looking for a way to tell where and when their ads are reaching viewers most effectively — and that’s […]<\/p>\n","protected":false},"author":24,"featured_media":70588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8593],"tags":[8370],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/70579"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=70579"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/70579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/70588"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=70579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=70579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=70579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}